Marketing Essentials Lab is a London-based B2B agency that helps you cut through the noise with human-focused marketing.
In a fast-changing world, we turn strategy from fluff into measurable results.
We Work with
We Work with
What Makes us Different?
Join our happy B2B clients and turn your marketing strategy from fluff to results!
Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales.
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Glorious Years
Meet Our Leadership Team
Dr Nimrita S Bassi
CEO
Merryl Fernandes
Content Lead
Sonal Upadhyay
Executive Assistant
Katy Labadie
Creative Director
Nikita Nalwaya
Account Director
Shubhrali Ben
Content Writer
Komal Mohindroo
Social Media Analyst
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Latest Insights
Karl Evans
Nimrita's insight and input has been invaluable in developing the SteelScout and MetalHub brands. Nimrita has extensive practical experience in marketing strategy, campaign-building, SEO and social media, allow her to provide clients with a complete suite of marketing services. This experience is strengthened by Nimrita's awareness of the latest developments in academic research, through her PhD studies and now in the role of Associate Lecturer. As a client, I highly recommend Nimrita and Marketing Essentials Lab for any organisation that is seeking to enhance its brand and digital presence.
Katja Pandza
Nim was recommended to us when we were searching for a new social media partner. Her deep understanding of e-commerce and even the steel industry stood out immediately. In a year, we've seen 120% more reach, doubled engagement, and received great feedback from our audience and competitors. What I value most is her personalized approach — always available, highly creative, and truly reliable. I highly recommend her.
Nick
For me, what is different about Nimrita and Marketing Essentials Lab compared to other agencies is they have the ability to be both proactive and reactive, which is rare. In Sapphire's context, the team is proactive in chasing, researching and subsequent marketing activities. Further, the ability to react to current affairs, whether press, government, regulations and other areas, is a strong plus point. The team identify a trend or shift, then jump on that, research it and get it published quickly. Nimrita also works well with my Sapphire marketing team and coordinates projects thoroughly with them once given the green light.
Kelly Macklin
Nimrita and I have been working together for just over a year! I can always rely on the Marketing Essentials Lab team to provide meaningful marketing advice for Resibuild. and well-research expert content aimed at the Construction Sector. Our attendees always complement our content, and I am still left feeling inspired after our chats. As a bonus, I also often get fabulous recipes to try after our conversations. I Highley recommend Marketing Essentials Lab.
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